Archives For Opinion

Last week I experienced something rare: a “first”. Specifically, I had my first good shopping experience at Future Shop. Why I have decided to write about it is because Future Shop so routinely delivers the absolute worst experience EVER that I feel motivated to share the story.

Last weekend, on Sunday at around 3:30 pm, my girlfriend declares that she wishes we could watch the SAG Awards that evening on TV. We cut the chord from cable about two years ago and rely on Netflix, Streamnation, and Amazon Instant Video for our viewing enjoyment. I’ll admit it, we miss live TV. Often.

We were (are) deep into a Netflix Friends rerun k-hole. Season 6 & 7 are basically Chandler trying to be the best boyfriend of all time, so I felt slightly more inspired than normal to grant this wish.

Within two hours, while she was out, I had live HDTV setup. Enter Future Shop:

A quick Google search for an HDTV antenna produced a results page showing the RCA HDTV TV Antenna CANT1650 on sale for $48.99.

The thought of driving to the Future Shop at Yonge & Dundas, finding and paying for parking, and trying to find a salesperson to help me was seriously killing the hopes of this project making it past Google search results. Things changed when I noticed something in the bottom right hand corner.

Future Shop successfully geo-targeted my location and gave me three location options where I could pick up the item if I chose to reserve it. One was a location out on Keele (with free parking) that was actually closer than Yonge.

Click > Enter email > OK > Drive.

I walked in, stepped to the right a couple of feet, told them my name, confirmed the item they were holding up was what I wanted, and paid. This took under a minute. IN A FUTURE SHOP!

For Future Shop’s sake let’s pretend the story ends there and I just get back in my car and go home. Let’s pretend I didn’t stupidly decide to walk into the store and ask three different sales associates about outdoor surveillance cameras that I need to solve an infuriating kitty litter caper I’m dealing with (long story) and that these three guys didn’t just monosyllabically grunt at me the way I’m unfortunately used to. Didn’t happen.

It took me about 30 minutes to setup the antenna and snake the cable through the wall. Success! Btw, who knew you could get HDTV over the air for free? It’s pretty incredible.

So, Future Shop, thank you for my first really good experience shopping at your store.

FYI, the SAG Awards were horrifically boring.

Facebook buying Oculus is a good thing.

Facebook Inc. is a public company now. Facebook the platform is just one thing that Facebook the public corporation does. The same way that search is one thing that Google does.

Google also does driverless cars, and maps the world, and makes thermostats. The same way Facebook also does mobile data compression, pictures and now virtual reality.

All companies need resources to grow and scale fast; especially young ones like Oculus. Being acquired by a very well funded parent company is a great way achieve this. I couldn’t think of a better funded and more focused partner, and one possessing such incredible problem solving skills than Facebook.

This is a good move for Oculus. Good luck. Move fast.

Happy New Year

January 3, 2014 — Leave a comment

2013 was a crazy year for me. I accomplished so much, yet not enough. My goal this year is to approach it with a renewed sense of focus. Last year I spent too much time listening to too many different people, and too many different agendas.

I begin 2014 with a newly formed partnership, singularly focused on acquiring customers. We’ll start there and see where the path takes us. My prediction: this will be a great year for Shifthub.