Legendary × Jeremy Potvin Cooking — Coffee BBQ Rub
90 g

Born from a partnership between Legendary and Jeremy Potvin Cooking, this coffee-forward barbecue rub was built for beef. Brown sugar and smoked paprika lay down a sweet, smoky base, freshly ground coffee adds deep roasted bitterness that builds an exceptional crust, and a measured hit of cayenne and chipotle brings heat that lingers without overwhelming. It was developed to stand up to richly marbled cuts — brisket, ribs, striploin, and especially wagyu — but it earns its keep on chicken thighs, pork shoulder, and roasted vegetables just as well.

Rub generously onto the surface of the meat at least 30 minutes before cooking (or the night before for larger cuts), then grill, smoke, or roast as usual. The sugar caramelizes over direct heat, so keep an eye on your flame with thinner cuts.

Blended and packed in Canada.

Ingredients: Brown sugar, kosher salt, monosodium glutamate, smoked paprika, ground coffee, garlic powder, onion powder, cayenne pepper, chipotle powder.

Contains: Caffeine (from coffee).

Nutrition Facts — Per ¼ tsp (0.9 g)